Seth Godin on Failure

“Successful people learn from failure, but the lesson they learn is a different one. 

They don’t learn that they shouldn’t have tried in the first place, and they don’t learn that they are always right and the world is wrong and they don’t learn that they are losers. They learn that the tactics they used didn’t work or that the person they used them on didn’t respond.

You become a winner because you’re good at losing. (...)” 

Seth Godin, Linchpin